Allbirds launches resale platform

Following a launch in Los Angeles, Chicago and New York City, the San Francisco-based brand plans to expand the program to additional retail locations nationally.The new platform is the latest initiative in company’s holistic commitment to sustainability, forming part of Allbirds’ Flight Plan — a series of sustainability commitments that include reducing the brand’s per-product carbon footprint by half by the end of 2025 and cutting it to near zero by the end of 2030. 

​“To create a more sustainable fashion economy, it’s crucial that we take a holistic approach,” said Hana Kajimura, head of sustainability at Allbirds. “By launching our trade-in program, ReRun, we will enable our customers to play an integral role in extending the life of our shoesคำพูดจ…